National Food Institute & Alícia Foundation present Food Design, Creativity & Innovation Techniques: Culinary approach focused on health, sustainability and taste Seminar October 31st & November 1st , 2018 At National Food Institute, Ministry of Industry, Thailand Why is a healthy lifestyle so important? One reasonable answer is that it can help us to prevent disease and illnesses. Having a healthy lifestyle makes people’s life become more enjoyable and it is a way to keep our body in good condition in order to accomplish daily activities. Dealing with maxed-out lives, today’s consumer has fully embraced a more holistic approach to looking after their well-being which increasingly focuses on mind and body. Consumers are embracing both science and nature to create sophisticated and tailored lifestyle plans by paying attention to all facets of health which become a symbol of status. With this mind-set comes a growing desire to plan, track and measure different aspects of one’s health, and an appetite for smart health management tools.